Name: Keir Bascombe
Position: Co Founder of Unit17c
Chosen by Nike to be one of the first Nike Training Ambassadors Keir is a fully qualified personal trainer with experience in Functional Movement & the application of performance coaching to the everyday athlete.
With 13 years experience in the fitness industry, including Front of House Management, Operations Management, Sales Management, Club Management and Director of Health & Fitness, Keir has a wealth of knowledge and experience which drives his passion for fitness and helping others reach their goals.
After many years working in the large health club chain environment Keir wanted to break away from the spread sheet led, money driven approach to become a self-employed Personal Trainer. This change allowed Keir to pursue the client focused, results based approached he felt was missing from the corporate facilities. Keir was able to grow a successful business and client base which in turn grew his client’s love for fitness and encouraged them to expand their goals beyond what they thought possible.
Unit17c Fitness is a natural progression from his personal training buisness, harnessing his desire to see people enjoy exercise and reap the rewards of a sustainable, progressive training program. It is an inclusive and welcoming environment to meet the fitness needs of people from all walks of life.
Having worked with Athletes participating in everything from Golf, Football, GB Rowing to Netball and Ironman as well as participating in everything from Rugby, Strongman, and Ultramarathon running, Triathlon and CrossFit, Keir believes that everyone should be treated like they are their own athlete no matter the goal. It could be to lose weight, be fitter, compete in an athletic endeavour or even just keep up with your kids. Keir now brings his experience, unique outlook and inclusive approach to Unit17c – the culmination of many years of dreaming, hard work and sweat!